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Johnnie Walker has entered the après ski occasion for the first time with the launch of its limited edition Blue Label Ice Chalet.
Created in collaboration with luxury skiwear and lifestyle brand Perfect Moment and fronted by Johnnie Walker Blue Label ambassador and Perfect Moment shareholder Priyanka Chopra Jonas, the new blend is inspired by ‘Blue Hour’ – the moment between sunset and twilight on the slopes when skiing turns to socializing.
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